By: Staff reports
Web Resource To Streamline Ad Placement
SRDS, the Chicago-based publisher of media directories, has launched
an online version of Newspaper Advertising Source (NAS), available to
Advertisers and marketers have been the predominant audience for the
SRDS book which helps them plan advertising campaigns for newspapers.
With over 3,200 newspapers listed, NAS contains data on display,
group, and classified advertising rates, circulation numbers, personnel,
color rates, and special feature sections.
SRDS moved the NAS online when subscribers expressed an interest in
being able to more easily access and utilize the book’s data. The
ability to search across a wide range of categories was the primary
request from users.
An annual subscription to NAS ($617) now includes a PIN code that
permits access 24-hours a day, 7 days a week.
SRDS is a subsidiary of VNU USA, which also owns E&P.
(c) Copyright 2000, Editor & Publisher