By: E&P Staff
The St. Louis Post-Dispatch has selected the on-demand customer-relationship management platform from Relationals, Sunnyvale, Calif., to streamline its sales processes, including lead management and targeting, marketing and outreach, opportunity management and advertiser support.
The largest of Lee Enterprises’ 53 dailies, the Post-Dispatch is the center of a media platform that includes 37 weeklies (the largest U.S. group, with a distribution of 1.2 million copies), specialty publications, a large shared-mail ad-delivery program, and the Web site stltoday.com.
The Post-Dispatch sought to centralize sales operations to improve customer retention, identify new and missed opportunities, and streamline reporting.
Relationals’ Web-based, multi-tenant business applications already are used by Hearst, Gannett, Nielsen and E.W. Scripps to streamline the processes of attracting, retaining, and servicing customers.