‘St. Paul Pioneer Press’ Reports Slight Circ Increase

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By: E&P Staff

The St. Paul (Minn.) Pioneer Press, the first metro daily to release its circulation results for the six months ended Sept. 30, reported Thursday that it bucked the newspaper industry’s downward trend with slight circulation gains both daily and Sundays.

The paper said it had filed Publisher’s Statements for the Audit Bureau of Circulations (ABC) FAS-FAX report that showed weekday circulation was up 345 copies, or 0.2%, from the same year-ago period to 188,428. Sunday circulation was up 458 copies, or 0.2% to 245,597.

ABC is scheduled to release the next FAS-FAX statement Oct. 30.

The Pioneer Press said it had also recorded Sunday and daily gains in its core circulation, which includes paid combined home delivery and single-copy.

It said the paper had recorded core circulation gains for the third consecutive reporting period, and Sunday gains for the last two statements.

Pioneer Press Publisher Par Ridder called the gains evidence that readers are making the paper part of their lives, and confirms the worth of its local-news strategy.

‘Readers know they can turn to the Pioneer Press for distinctive news coverage they won’t find anywhere else,” Ridder said in a statement.

Ridder said a new Gallup Organization readership study showed that in the six-county East Metro Primary Market Area, more people are reading the Pioneer Press now than at any time in the past decade. The readership results do not include online readers, he noted.

“Add online to the print readership, and the increase in Pioneer Press readership is very significant,” Ridder said.

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