ST. PETERSBURG TIMES, WTSP-TV COLLABORATE

By: Staff Reports

Newspaper, Television Promote Each Other


The St. Petersburg Times and WTSP-TV have partnered to
share news and features, the St. Petersburg Times reported
Tuesday.

WTSP’s Channel 10 will offer a preview of the next morning’s
newspaper stories on the 11 p.m. nightly newscast. Times
reporters also will regularly appear to discuss stories and
appear in features. In addition, the Times’ film critic
Steve Persall will review moves on Thursdays during the 5-6:30
p.m. newscasts.

In return, the Times’ weather page will feature WTSP chief
meteorologist Dick Fletcher.

The two organizations will consider joint promotions, such as
connecting to each other’s Web sites. They also will seek joint
sponsorship opportunities for community events.



Related story:

NEWSDAY, CHANNEL 11 TO SHARE CONTENT (01/15/01)

HARTFORD COURANT PARTNERS WITH CABLE CHANNEL (01/15/01)



Copyright 2001, Editor & Publisher.

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