‘Star-Telegram’ Ads Poke Gentle Fun At Web

By: Lucia Moses

Now that the Internet threat to print has turned out to be more imagined than real, one newspaper is hoping to remind people what’s good about old news.

With lines such as “Unlike the Internet, We Don’t Crash,” “We Started the Whole Laptop Thing,” and “Online Auctions Are Great, Until You Have to Mail the Car,” the Fort Worth (Texas) Star-Telegram‘s new print and broadcast branding campaign uses humor to try to connect with people, especially younger, Web-oriented ones.

Irving, Texas-based Launch Partnership created the campaign. Luckily, the folks at the paper’s online unit saw the humor in it, too.

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