‘Stars and Stripes’ to Launch Weekly U.S. Edition: A Military ‘Parade’?

By: Jennifer Saba

Stars and Stripes is about to make its American debut.

The daily newspaper for the U.S. armed forces stationed overseas is launching a product that will be made available as a weekly supplement to U.S. newspapers. Think of it as the military version of Parade magazine.

“With the transition of U.S. military going on missions and training, we felt it was important to get our information stateside,” said Dan Krause, international advertising director of Stars and Stripes.

Naturally, the paper is setting its sights on publishers near military bases. But Krause declined to name any papers that had agreed to run the publication.

The inaugural issue is scheduled for Oct. 5 and expected to run 16 pages. It’s free and newspapers can run the publication any day. New files will be made available every Tuesday.

Star and Stripes is owned and operated by the Department of Defense (DOD). Krause emphasized that it’s not the house organ of the DOD; rather, the paper is editorially independent and can call on Congress should there be any interference.

The paid daily, mainly a newsstand product that costs $.50, has a circulation of 100,000 and has five editions: One in Europe, one in the Middle East, and three in Asia. Its headquarters is in Washington D.C.

The U.S, edition will cull content from the overseas editions.

“We’re excited,” he says, “This is the first time we’ve been in the U.S since the Civil War.”

Four Union soldiers started Stars and Stripes during the Civil War by using a captured newspaper plant in Bloomfield, Mo. to produce the one-page paper. It went dark until 1918 when publishing was resumed in Paris during World War I. Stars and Stripes has been published continuously since 1942 in Europe and 1945 in the Pacific.

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