‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.

 

One recent tactic: using “sticky” or “pinned” video players, which allow for continuous video viewing while users scroll through articles on publishers’ sites.

View More

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *