By: Staff reports
Free Newspaper Expands On Its Own Turf
Metro, the free tabloid paper whose condensed news has made readers
out of morning commuters in Stockholm, Sweden, launched an afternoon
edition Monday for subway riders, The Associated Press reports.
The afternoon edition took its competitors by surprise as it appeared
in the transit system unannounced with an initial press run of 200,000.
The first edition had 28 pages with big headlines and color photos,
covering stories such as the Enrique Iglesias concert and the fire in
a Moscow television tower.
Metro International, a division of Stockholm-based Modern Times Group,
has used the business model to launch half a dozen free papers in cities
such as Philadelphia; Amsterdam; Manchester, England; and Santiago,
Chile. The company said it will launch papers in Paris and New York next.
Karl Erik Gustafsson, member of the Swedish Press Subsidy Board, told the
AP that the two free Metro papers will provoke ‘a tougher competition …
and the [profit] margins will very likely shrink’ for other newspapers in
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