Stop the Presses! Albany Paper Reports 3% GAIN In Circulation

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By: E&P Staff

With newspapers already reporting generally sliding numbers in the upcoming FAS-FAX (to be released Monday), it’s heartening to see at least one paper announce a strong gain.

The Albany (N.Y.) Times Union said today it had posted a three percent overall increase in circulation between April and September 2006, showing growth in home delivered copies, store sales and all other copies.

It says Thursday circulation now averages 109,689, an increase of more than 13,000 copies. Sunday circulation is also up, climbing 4,000 to more than 140,000.

“We made a commitment to invest more significantly in the direct sales and marketing resources necessary to add paid circulation to the editions advertisers value most; Thursday, Friday and Sunday,” said Times Union Publisher Mark Aldam in a statement. The newspaper, in its release, also credited much of that increase to “continued product innovation, improved customer service, and the investments made to acquire and retain subscribers.”

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