Study: 75% of UK Journalists Source News From Known Social Media Contacts

By: Rachel McAthy | Journalism.co.uk

A study of more than 600 journalists across the world found that more than half source and verify news stories using known sources on social media platforms, such as Twitter, Facebook and Weibo. The research found 75 per cent of journalists in the UK do so.

The annual Oriella Digital Journalism Study, which is carried out by Brands2Life with Oriella PR Network partners and surveys journalists across 16 countries, found the use of social media in the gathering of news “is now a majority pursuit” when working with known sources on such platforms.

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