By: E&P Staff
A Forbes.com and Gartner Study has discovered a 37% increase in C-Level and senior management executives who choose the Internet over newspapers as their No. 1 source of business information.
Consumption of newspapers as the No. 1 source among this segment is down 36%.
Among the study?s findings:
The Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004.
Before starting the work day, C-Level executives prefer to access the Web rather than read the newspaper. The number of C-Level executives who prefer the Internet first thing in the morning has increased 22% since 2004, while those who prefer to read the newspaper first thing in the morning has declined 11% over the same time period.
C-Level executives consume media on the Web more than any other medium (TV, Radio, Magazines, Newspapers), at 41%.
?This study further underscores our belief that the highly desirable C-Level executive audience will continue to increase its use of the Internet as a primary source of business information, while newspaper consumption for business purposes will continue to decline,? Jim Spanfeller, CEO and President of Forbes.com, said in a statement.
Check out the other findings here.