Study: Facebook Mobile Ads Have Higher Click-Through Rates Than Those on PCs

By: Cotton Delo | AdAge.com

Facebook’s mobile ads haven’t been available to the masses for a full month yet, but early reporting by SocialCode, a Facebook Ads API partner, suggests that sponsored-story “like” ads that appear in mobile news feeds get more clicks than the same units placed elsewhere.

The research examined more than 7 million Facebook impressions served between June 8 and June 18 for 12 SocialCode clients who were running fan-acquisition campaigns, including about 242,000 mobile news-feed impressions that generated 1,911 clicks.

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