Study: Facebook Users Are Sharing Posts More Frequently But Liking and Commenting Less

A new study from analytics firm Rival IQ analyzed more than 9,000 brands on Facebook that included more than 8.1 million posts from 2015 and the 11.5 billion associated interactions. One of the most interesting morsels that came from that mountain of data showed a significant shift in the form of engagement occurring on the network.

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