Study: Online Media Pays Off for Consumers More Than Offline

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By: Kara Swisher | All Things D

Apparently, you can get media satisfaction — as long as you are online as opposed to offline.

According to a new study by the Boston Consulting Group, consumers accrue more value from their online media usage than from their offline consumption.

The new research report — titled “Follow the Surplus: How U.S. Consumers Value Online Media” — calculated that the average U.S. online user got a “consumer surplus” of $970, compared to $900 from offline media.

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