SUIT OVER CIRCULATION FIGURES DISMISSED

By: Joel Davis

Plaintiff Claimed Shopper Inflated Reader Numbers


SACRAMENTO, Calif. – A Northern California judge has
dismissed a class-action lawsuit alleging a shopper owned by
William Dean Singleton’s ANG Newspapers inflated circulation
figures. Butte County Superior Court Judge Steven Howell recently
dismissed the suit against the Midvalley News in Oroville,
a free publication of the ANG-owned Chico (Calif.)
Enterprise-Record.

Brought last July by the owner of a Chico property-management
company on behalf of herself and other advertisers, the suit
alleged ad rates were linked to false circulation figures. The
suit sought rebates of $1 million for ads that ran over the past
five years and punitive damages of $2 million.

The plaintiffs claimed the shopper promised advertisers a
circulation of 50,000. The suit was thrown out when the shopper
reportedly provided documentation that showed the figure it vowed
to deliver to advertisers was closer to 30,000.

“We knew the lawsuit had no merit, and we weren’t surprised to
see it dropped,” Enterprise-Record Publisher Wolf
Rosenberg told his paper.



Joel Davis (jdavis@editorandpublisher.com) is West Coast editor for E&P.



Copyright 2001, Editor & Publisher.

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