By: E&P Staff
Virtual AdTaker, Englewood, Colo., and McClatchy Newspapers’ Sun Herald, Biloxi, Miss., signed an agreement for reverse publishing using Virtual AdTaker’s In Column application.
Virtual AdTaker enables the Sun Herald to offer its private-party, commercial, obituary, legal notice and social-announcement customers access online to create, proof, pay for and submit ads and announcements.
Virtual AdTaker will interface into a Cybergraphic (Atex) classified front end at the Sun Herald, which will be able to manage the application through Virtual AdTaker’s administration and reporting tools.
Offering a suite of ad products for newspapers Virtual AdTaker is one of several product lines created and hosted by technology firm Dynaxys.