Sun-Times Media Group Hires Former ‘Trib’ Ad Veep As Marketing Head

By: E&P Staff

Sun-Times Media Group (STMG) Wednesday announced it has hired Barbara Swanson, a former vice president of classified advertising for the Chicago Tribune as vice president of advertising and marketing for its Sun-Times News Group’s newspapers and Web sites.

Swanson, 50, spent 27 years in sales for the Tribune, rival of STMG’s flagship Chicago Sun-Times.

She most recently was vice president of Midwest sales for her family’s collection and receivables management firm, A.R. Systems.

“Barbara knows the Chicago newspaper and online advertising market inside and out. STMG President and CEO Cyrus F. Freidheim Jr. said in a statement. “She is the ideal person to help leverage the strength of the Sun-Times News Group family of newspapers and Web sites. She will play a vital role in helping advertisers understand the value of our great products.”

At the Tribune, Swanson also served as vice president of sales for REIC, a public records and real estate advertising company that was then 50% owned by Tribune Company. STMG noted she helped launch new products, including the introduction of print and online “webads” and sections, niche publications and online features.

“Barbara has been in the trenches of the Chicago media advertising market for years, and knows the challenges that are facing our transforming industry,” said Sun-Times News Group COO Rick Surkamer said. “She knows how to build new products and services that meet and exceed advertiser expectations.”

Swanson, who will report to Surkamer, starts her new position March 10.

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