Sun-Times Media Group Reports Web Traffic Spike

By: E&P Staff

Sun-Times Media Group announced that total page views of its Sun-Times News Group Web sites increased to a total of 54.6 million in the year just ended, according to Nielsen/Net Ratings.

The gains represent an increase of 45% and is the first time the combined Sun-Times News Group Web sites have topped 50 million total page views.

“These numbers show there is a growing hunger for local Chicago area news, sports and commentary,” said Cyrus F. Freidheim Jr., president and chief executive officer of Sun-Times Media Group, in a statement. “The Sun-Times News Group is delivering increasingly robust products online that are clearly showing results in the data we are seeing.”

In addition to the higher number of page views, the average amount of time spent viewing Sun-Times Media Group pages increased to 9 minutes and 10 seconds. In addition, the Sun-Times News Group ranks among the Top 10 newspaper Web sites, with 3.5 million unique visitors each month.

Sites showing particularly strong traffic growth were suntimes.com, rogerebert.com and searchchicago.com/autos.

“Chicagoans want their local news and movie information from the best source, which is the Sun-Times,” Freidheim added. “We are pleased with how the online and print versions of our expanded SearchChicago/Autos products have performed, particularly in such a tough economic and advertising environment.”

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