Sun-Times Media, ?NYT? Debut New Ad Packages for Luxury Auto Dealers

By: E&P Staff

Sun-Times Media and The New York Times have reached an agreement that will offer Chicago luxury auto dealers improved advertising opportunities.

Sun-Times Media will now offer auto dealers advertising packages that will allow them to appear in both The New York Times’ “Chicago Report” local news pages in the Friday and Sunday Chicago area editions of the Times; Sun-Times Media’s North Shore and western suburban Pioneer Press and Doings weekly publications on Thursdays; and in all eight Sun-Times daily publications (including the Chicago Sun-Times, Naperville Sun and SouthtownStar) in the Chicago metropolitan area, through Sun-Times Media’s SearchChicagoAuto sections.

“This new approach presents an attractive set of marketing opportunities for local automobile dealers,” Jeremy L. Halbreich, Sun-Times Media vice chairman and chief executive officer, said in a statement. “Sun-Times Media and The New York Times reach a significant target market for luxury auto sales in Chicago.”

NYT President/GM Scott Heekin-Canedy said in a statement, “As we continue to roll out local content in major markets and work with local news organizations, new options have arisen such as this one that bring advertisers new opportunities.”

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