By: E&P Staff
A new study by Burst Media has found that over two-thirds of people surveyed view online video content, and a majority of those (56.3%) remember advertisements they have seen on online videos. Nearly the same percent of users reported continuing to watch video content after encountering an ad.
“We did not explore the quality of video ads and if the creative played a role when the ads are abandoned by users,” said Chuck Moran, Manager of Market Research for Burst in a statement. “But I suspect that it is a significant factor, especially since one in four users like video more than inert online ads. For users who take the time to watch video ads, their recall rate is pleasantly high.”
The poll of 2,600 online visitors found as well that men are more likely than women to view online video content, 76.0% versus 60.2%, respectively.