Survey: Voters Say Web Is Best Source for Info on Candidates, Issues

By: E&P Staff

A new study has found that more voters turn to the Internet as the best place to learn about a candidate’s position on election issues than any other source.

In a recent Burst Media’s survey of 900 likely voters, 26.8% picked the Internet as the best source for election-related information. Television came in second at 20.5%, followed by newspapers (17.8%), radio (6.6%), pamphlets/ brochures/ direct mail (5.4%), and magazines (2.8%).

Additionally, the study found that 23.7% of those surveyed have clicked on a web advertisement for a political candidate or issue advocacy group. Among the clickers of a political ad, 63.5% went on to do additional research candidate’s platform on issues, 47.3% contacted the candidate via email, 39.5% subscribed for campaign email alerts, 33.4% watched a campaign video ad, 17.8% donated money to the candidate online, and 16.8% signed-up to volunteer for the candidate’s campaign.

?This is a powerful argument for candidates and advocacy groups to use the Internet to communicate their ideas to potential voters. Their websites are important destinations to influences voters and ads are very effective at getting voters more actively involved with candidates and issues,? Chuck Moran, Manager of Market Research for Burst said in a statement.

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