By: David Gianatasio
(Adweek.com) A recent study by the Online Publishers Association (OPA) found that men, 18-34, spend more time online than they do watching television.
In fact, the more experienced Web browsers in the survey (those who have been online for six years or more) report spending nearly 22 hours online per week. That same group said they watch TV about 15 hours per week.
The findings are especially significant for marketers looking to target that demographic, an OPA representative said, in light of data published this week by comScore/MediaMetrix that showed 18-34-year-old men view significantly more pages and spend a substantially greater amount of time online than the average Internet user. The comScore analysis found that the nearly 27 million 18-34-year-old men who used the Internet in September spent an average of 32 hours per person online, 17% more than the 27 hours the average Internet user spent online during the month.