Sweden’s MittMedia Increases Subscriber Conversions by 20 Percent With a ‘Time Wall’

Like many publishers, Swedish media group MittMedia, which owns dozens of regional and national news brands, has been honing its paywall to strike the balance between acquisition and retention.

Across 20 of MittMedia’s sites, all content published is open for the first hour in order to drive the maximum reach before readers hit their paywall.

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