Swedish Startup Acast Wants to Get New Audiences “in the Podcast Door”

Acast resists the term “paywall.” The Stockholm-based podcasting startup, which entered the U.S. last fall and is the hosting platform of choice for publishers like BuzzFeed and the Financial Times, launched a paid subscription option at the end of last month. Through Acast+, creators can set a price for shows and sell ad-free subscriptions to listeners (Acast gets a cut of that revenue).

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