Tablet Owners Read Print Newspapers, Magazines Less Often

By: Jeff Sonderman | Poynter.org

People who use an iPad or other tablet device read printed newspapers, books and magazines less than they used to, according to a recent study by Forrester Research.

Almost one-third (32 percent) of tablet owners say they read printed newspapers less often, according to the market research company’s survey of 210 U.S. adults who own tablets. Interestingly, 8 percent said they read newspapers more often now, while 60 percent said there was no change.

The survey and accompanying analysis report is available only to Forrester clients. But tech blog TechZone360 wrote about the findings, and included this chart.

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