Tablets Not Yet A Newspaper Substitute, Telegraph Finds

By: Robert Andrews | paidContent.org

A stark finding from The Telegraph newspaper, reported by WAN-IFRA: “On average, the Telegraph iPad app was being used only seven times a month, when users … were unable to buy a paper. The devices were being left at home or at work – not being carried everywhere.”

Telegraph mobile product development director Tim Rowell says: “People are realising that the iPad is not a direct substitute for the newspaper, they’re arguably complementary” (Update: Rowell contacted paidContent:UK to stress it’s not yet a substitute).

This is important because, as coarse as the apparent logic might appear, many publishers had been hoping tablets would finally deliver them a post-print digital business model unencumbered by that messy worldwide web.

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