Tablets Not Yet A Newspaper Substitute, Telegraph Finds
March 14, 2011
By: Robert Andrews | paidContent.org
A stark finding from The Telegraph newspaper, reported by WAN-IFRA: “On average, the Telegraph iPad app was being used only seven times a month, when users … were unable to buy a paper. The devices were being left at home or at work – not being carried everywhere.”
Telegraph mobile product development director Tim Rowell says: “People are realising that the iPad is not a direct substitute for the newspaper, they’re arguably complementary” (Update: Rowell contacted paidContent:UK to stress it’s not yet a substitute).
This is important because, as coarse as the apparent logic might appear, many publishers had been hoping tablets would finally deliver them a post-print digital business model unencumbered by that messy worldwide web.
