Taking the ‘Redeye’ to L.A.? ‘Times’ May Launch Free Daily Tab

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By: E&P Staff

The Los Angeles Times may launch a free, daily, tabloid newspaper, Times Publisher David Hiller said on Thursday.

Hiller, speaking at a luncheon in Los Angeles, said the new paper would be similar to the Chicago Tribune’s youth/commuter tab Redeye.

The L.A. paper, of course, is also owned by Tribune (with the Sam Zell deal pending) and Hiller worked at the Tribune.

Reuters reports that Hiller said Redeye has added 600,000 readers in an average day to the Tribune’s audience, many of them in the 18-to-34-year-old age group, which advertisers covet.

Tribune also publishes the free tabloid-sized daily paper am New York.

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