‘Tallahassee Democrat’ Rolls Out New Pay Structure

By: E&P Staff

The Tallahassee (Fla.) Democrat has revamped its pay structure, allowing for online-only subscriptions and even a special one-day pass to its Web content.

“In reality, more people are reading us now than ever before in print and online. It no longer seems fair to have only half of our readers pay for content while the other half reads for free online,” reads a note by President/Publisher Patrick Dorsey and Executive Editor Bob Gabordi. “This is about changing how we do business, not simply putting up a pay wall on digital content.”

Beginning July 1, the Democrat will offer several different options for subscribers, designed to increase revenue on the online side.

The first is a full-media content/dual delivery model, which all current home-delivery subscribers will receive. This includes 24-hour a day access to Tallahassee.com, NoleSports.com, RattlerNews.com and its affiliated Websites, and an e-edition, along with the paper’s home-delivered print edition. The rates will vary based on frequency of home delivery, according to the Democrat.

A $14.95 per month subscription model offers access to the suite of Tallahassee.com affiliated Websites, as well as the e-edition. For $9.95/month, readers can subscribe to just the Websites.

Another option offers a 24-hour pass on the Tallahassee.com Websites for $2 a day. 
“We have innovated in how we deliver news, but have operated under an old business model for how we pay for that journalism,” the paper’s note adds.

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