After The First 3 Million AppleWatches

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by: Jean-Louis Gassée | Monday Note

We’ll soon know what the AppleWatch is and what it can do…it may take a while to understand why Apple has gone to such lengths to hype the device.

 

Under Steve Jobs‘ leadership, Apple 2.0 obsessed over the marriage of form and function. Starting with Jony Ive’s Bondi Blue iMac, Apple products stood out in a sea of beige and black boxes.

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