Apple Watch Creates Wrist-y Business for Publishers, Advertisers

by: Michael Sebastian | Advertising Age

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist. (Does that make it a wrist race?)

 

Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch. They all offer a version of the same thing — news stories at a glance — even though they’re positioning themselves differently.

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