Are Viral Traffic’s Days Numbered?

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by: Lucia Moses | Digiday

The entire Internet went crazy for a dress the other week and, true to the contagious nature of all things viral, Gawker Media caught the hysteria bug too, publishing a poll and no fewer than three explainers across its blog network. To Gawker editor-in-chief Tommy Craggs, the decision to blanket the story was a no-brainer. “We’re not allergic to traffic,” he said. “When there are things people are talking about, we’re going to cover it.”

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