Don’t Buy The Hype: Snapchat Is Not Nearly as Big as You Think

by: B.J. Mendelson | Observer

Not too long ago, and with great fanfare, Snapchat rolled out its advertising services for brands like McDonald’s, Samsung, and Amazon. They were charging a minimum of $750,000 for a “brand story” (a branded post), and although there was some hesitance, it didn’t stop advertisers from forking over the money. Clearly things haven’t gone so well, as Snapchat has now quietly shut down the “brand story” option for its advertisers mere months after it launched.



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