Even Podcasts Have an Upfront This Year

by: Steven Perlberg | WSJ

Marketers with upfront and NewFront fatigue will have one more stop this year: NPR, WBEZ and WNYC will on Wednesday host a “podcast upfront,” a presentation where hosts and executives will extol the merits of podcasting as an advertising medium.

 

There is perhaps no better time to make the podcast pitch. The success of murder-mystery podcast “Serial,” a spin-off of “This American Life,” has piqued marketer interest in the format.

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