Finally, Publishers Step Up Their e-Sports Game

by: Ricardo Bilton | Digiday

With Seahawks star Marshawn Lynch gracing its cover, the most recent issue of ESPN The Magazine looks like any other issue — with one major difference. It’s about e-sports.

 

The issue, the first of its kind for ESPN, digs into the rise of competitive gaming, with profiles of YouTube star PewDiePie and South Korea League of Legends prodigy Lee “Faker” Sang-hyeok, along with the gaming preferences of the NBA’s Kevin Durant and NFL’s Patrick Peterson.

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