Here’s the Chart That Explains Why Media Companies Are Obsessed With Snapchat

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by: Peter Kafka | re/code

Why are media companies and advertisers clamoring to work with Snapchat? Because media companies and advertisers are trying to track down the elusive Young People of America, who are increasingly hard to find in places they used to congregate, like in front of TVs.

 

And media companies and advertisers think they can find those young people at Snapchat.

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