How Facebook’s Video-Traffic Explosion is Shaking Up the Advertising World

by: Erin Griffith | Fortune

Cenk Uygur can pinpoint the day he realized that Facebook  video was going to rewrite his business model. It was April 6, the day his digital-video startup, TYT Network, uploaded a clip to the social network called “Teachers Sent to Jail FOR DECADES.” The video didn’t strike Uygur as anything special—just a typical example of his network’s progressive news commentary.

 

But by lunchtime, it had racked up 7 million Facebook “impressions,” or people who saw it in their Facebook News Feed.

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