How Media Companies Should Be Thinking About the Apple Watch

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by: Mathew Ingram | mathewingram.com

In case you’ve been in suspended animation, Apple finally announced the details of its new wearable computer — known simply as the Apple Watch — at a recent event (if you call it the iWatch by mistake, you will be haunted by the ghost of Steve Jobs). Much of the attention focused on the luxury options, such as the gold-plated one that sells for $15,000. But assuming Apple can also reach a fairly broad consumer base with its lower-priced models, how should news and media outlets be thinking about delivering their content to a watch? Or should they even bother?

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