by: Ricardo Bilton | Digiday
Precious few people have seen an Apple Watch in person, but publishers are betting Apple will churn out another hit with consumers.
“It’s a gamble, but it’s one we decided to make,” said Andrew Phelps, senior product manager at The New York Times, one of the handful of publishers featured Apple’s watch event in March.
And the Times isn’t alone. Despite the fact that few people outside the media — and few publishers themselves — have actually used an Apple Watch yet, publishers are still putting time and energy into developing for it. Here are a few ways they’re approaching the puzzle.