Inside BuzzFeed’s New App: ‘We are Obsessed with Performance’

by: Lucia Moses | Digiday

BuzzFeed jumped into the news-app fray Thursday, and the devastating Charleston church shooting gave the publisher a chance to show off its serious side. BuzzFeed has been branching out from its viral roots to hard-hitting journalism, and while most people still come to the site for its lifestyle and entertainment fare, the app represents an earnest attempt to go after a news audience.

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