by: Brian Morrissey | Digiday
For most publishers, the article page is the new homepage, accounting for the lion’s share of visits. Digiday is the same. We’re happy to take the wraps off our new article page, which aims to make it easier for visitors to consume content in different ways.
The first big change we made is to shift to infinite scroll, which loads articles one after the other. The Internet has long been like Phoenix: a series of cul-de-sacs that force you to turn around repeatedly.