It’s Time to Take Vertical Video Seriously

by: Eric Blattberg | Digiday

Many on the Internet hate vertical video. To self-righteous denizens of reddit and YouTube, people who shoot mobile videos in portrait mode — think skinny and tall video, rather than the widescreen format normalized by movies and television — are uncouth amateurs.


But publishers and marketers who once dismissed vertical video as an amateurish mistake are changing their perspective. That’s in large part due to changing consumption habits that are making mobile the norm rather than the exception.

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