Making the Best Use of Data to Build a Successful Digital Strategy

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by: WAN-IFRA

Having a solid digital strategy that appropriately incorporates the vast amount of data at their disposal is essential for publishers, but it is also a complex undertaking. “The first step is understanding the critical strategic value of your behavioural data, and not outsourcing its capture, management, and processing to a third party,” says Annika Jimenez, Vice President, Pivotal Data Labs.

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