by: Selina Petosa | Digiday
Move over Mad Men, we are in a new age of advertising. It’s no surprise the advertising ecosystem and agency dynamics have evolved dramatically, especially over the last five years, due largely to the rise of new digital channels. The days of martini lunches and wide ties are long gone, replaced with a new genre of advertising dominated by digital strategies and integrated campaigns. And behind those campaigns, you’ll find more women than ever before.