News Companies See Movies as Opportunity for Growth

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by: Michale Cieply | The New York Times

When the digital wizards at a forward-leaning media company last year introduced their newest idea, an entertainment unit, they couldn’t resist an antique touch: “BuzzFeed Motion Pictures” arrived with a video logo modeled on images from a primitive movie projector called a zoopraxiscope, invented by one Eadweard Muybridge, circa 1879.

 

In a surprising turn, some of the most aggressive contemporary purveyors of information, journalistic and otherwise, are seeking future growth from what has not seemed novel since Edison’s day: the feature-length motion picture.

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