Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

by: Ken Doctor | Nieman Lab

The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers”). The amount of money caught the eye, even if it was a tiny fraction of Google’s $14.4 billion profit in 2014. Still, to newspaper publishers now counting every dime, it appeared to be a significant pot of funds. What kind of initiatives might be included in such a “partnership”?

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