NYT Digital Leader ‘Optimistic’ About Role in Social-Media World

by: Gerry Smith | Bloomberg

When New York Times Co. hired Kinsey Wilson in November to lead the newsroom’s digital strategy, it looked for someone to work with him on the business side. Last month, the Times decided that Wilson should do both.

 

Wilson, 59, a soft-spoken former executive at National Public Radio and executive editor at USA Today, oversees the Times’s push to increase its online audience, especially on mobile devices. The publisher has sought new revenue sources as print advertising and circulation fall and readers get more news via social media and smartphones.

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