On Twitter, Local News is Hard to Find

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by: Kenneth Olmstead | Pew Research Center

As Americans increasingly use social media, researchers naturally are interested in how the data from it can be used to better understand how users share and discuss information on these new platforms. The mass of tweets, ranging from political commentary to overall “sentiment” about companies, products or services, has many marketing firms and academics clamoring for insights into Twitter’s collective stream of consciousness.

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