Podcasts Get an Upfront

by: Nicole Levy | Capital New York

“It’s not your traditional upfront,” National Public Media general manager Bryan Moffett said less than a half hour before the first-ever podcast upfront began yesterday evening at a hip music venue in the West Village.


The presentation organized by NPR, WBEZ and WNYC—three public radio organizations producing seven of the top 10 podcasts on iTunes right now—would be more than an extended pitch to advertisers standing in the basement of Le Poisson Rouge; it would be “part celebration of podcasting,” in Moffett’s words.

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