Publishers Love Whatsapp’s Potential, But Struggle With Execution

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by: Ricardo Bilton | Digiday

Publishers have a love-hate relationship with WhatsApp. While many are seeing big numbers from the platform, they’re also wrangling with a handful of product issues that complicate how they’re approaching the platform.

 

For publishers such The Huffington Post U.K. and Daily Mirror, which use WhatsApp to send breaking news alerts to readers, the big challenge is the work involved in getting people signed up for the alerts.

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