Reporters Use Yik Yak to Get Instant Audience Take on Ted Cruz’s Big Campaign Speech

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by: Chris Thompson | Poynter

Earlier this morning, Senator Ted Cruz declared his candidacy for President of the United States before a packed auditorium at Liberty University. But while most reporters dutifully wrote down his promises to repeal the Affordable Care Act and get rid of the IRS, a strikingly large number of scribes turned to a new resource to get a fresh take on an otherwise by-the-numbers story: Yik Yak.

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